OMV Petrom Brand Guide - OMV Petrom

OMV Petrom

A style guide for building awesome experiences

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Introduction

The energy for a better life.
OMV Petrom's identity

Basic principles

Logo
Primary colours
The OMV Petrom logo safety space and some alternative versions for it
Dimensions
OMV Petrom logo using rules
Fonts
Typography

Layout design

Colours used in layout design
Layout - Cover
Energy Flash
Picture Style

Applications

Brochures / Folder
- DON'Ts
Posters / Placards
Flyer
Business Stationery
Brand architecture
Branding for Partners
Roll up and Spider
Filling stations

Advertising

Basic structure
- Portrait orientation
- Landscape orientation
Logo Use in Advertising
External roll-ups
- DON'Ts
Layout Eye Catcher
- Basic structure eye catcher videos / TV
- Basic structure eye catcher print

Website, online banners & newsletter

Website
Online banners & Newsletter
- DON'Ts